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Brand Your Business Networking, Computing and Communications Sales and Service Finances Promotions Marketing / Advertising     Logo Design Service & Branding Calendars Marketing & Promotional Products All Occasion Cards Business Cards Clothing Stationery - Letterhead & Envelopes Promotional Printing Holiday Cards Payroll Service Top 5 Mistakes Businesses Make with Their Brand Each year NEBS DELUXEPINPOINT prints over 300,000 personalized orders for customers across Canada. Every day we see these common mistakes that customers make, which cause their businesses to look small, unprofessional and will ultimately cost them sales and profit. Thinking Through Your Brand Developing a strategy for your business' brand is as important as the actual implementation of the brand. A brand is more than just a logo and a catch phrase. Your brand should use images, phrases, and branding tools to effectively reach customers and prospects and convey your company's key messages. Branding Case Study This case study is a composite sketch based on many businesses today who are working to gain a competitive advantage in tough markets. What's Your Brand? With so many similar products and services out on the market today, it's difficult for small businesses to differentiate themselves from their larger competitors. So how can a small business gain a competitive edge against larger businesses? Great branding! Start Using Direct Mail to Build Your Brand Looking for a simple yet effective, cost-efficient marketing tool for your small business? Why not consider a Direct Mail Campaign? Direct Mail can be used for a variety of functions... Understand Your Brand and Position to Outperform and Out-think Your Competition Know the secret only a few select business owners understand: the single biggest impact you can have on your business is to intelligently invest in your positioning and branding! How To Choose Software To Manage Your Business Although most programs are labeled as "user-friendly", training can make you tremendously more productive than self-teaching. It might be a good idea for you to find out what training options are available to you as well. Leasing a Small Business Network If you know you need a computer network to take your business to the next level, then consider leasing. It may make more sense to lease than to buy a computer network - especially if you need the cash for inventory or other vital operations. Streamline Business Finances With the Right Software Owners of small businesses can combine financial reporting and backoffice invoicing, credit and collections activities—with integrated applications tools that provide dramatic improvement in finance function productivity. Here are some pointers on how to go about picking the right applications. Data Back-Up: The Often Overlooked Key to Avoiding Computer Disasters Any business that relies for its survival on computerized data is at risk of costly upheaval if a flood, fire or other natural disaster destroys the office. The key to a speedy resumption of business is having essential data backed up and stored in a safe place. Here's how to perform this simple, but valuable exercise. Prospering in the Shadow of the Giants: How to Compete with Big Business It's never been tougher for small, independently-owned companies to do business. Between super malls, discount warehouses and boutique franchise operations, the competition has become fierce. Many small business owners have become lost in the shuffle. In some areas, entire downtown districts have gone under. How to Make More Sales Finding sales prospects isn't usually the hard part of selling. It's "closing" that can drive you crazy. You know the excuses. They want to shop around a bit longer, they're not sure they can afford the price, they need to get approval from a superior. The list goes on and on. Boost Your Revenues By Selling More to Existing Customers Want a sure-fire way to rev up your sales that won't cost you a lot or take a huge amount of time? Try selling more to your existing customers. Are Your Cheques Ready to Meet the Canadian Payments Association Changes? In January 2005, the Canadian Payments Association (CPA) announced new specifications for cheques to support an industry-wide plan to modernize the cheque clearing process, through the use of image technology. In the current clearing process, about five million cheques have to be transported between financial institutions every business day. Under the new specifications, all cheques used by customers of financial institutions operating in Canada will require some changes. Paperless Payroll NEBS PAYweb.ca is the first Internet payroll service developed by Canadians, for Canadians, and E-stubs are a part of the program. The service is being used across Canada by small and medium sized businesses and municipalities, to make it convenient for everyone. Top 10 Reasons To Outsource Your Payroll Getting pay cheques out on time isn't a luxury; it's an expected part of running a business. An outsourced payroll service keeps this top of mind so you don't have to worry about staff fitting it in to their already busy day. www.PAYweb.ca Find out why more small businesses in Canada choose NEBS PAYweb.ca for the security and freedom of a web based payroll solution. CRA - Canadian Revenue Agency My Business Account is a way for business owners (including directors and officers of corporations) to access corporation income taxes, excise taxes, excise duties and other levies accounts online. CRA - Payroll Rules As an employer, trustee, or payer, you are responsible for deducting Canada Pension Plan (CPP) contributions, Employment Insurance (EI) premiums and income tax from remuneration or other types of income you pay, remitting them to us and reporting them on the applicable slips. Tips on Planning a Company Event Remember, also, to consider all your guests when it comes time to plan activities. Depending on the event you are hosting, it may be unlikely that all attendees will be of similar abilities, so keeping the focus on fun instead of all-out competition may be your wisest decision. Corporate Gift Giving Tired of giving the standard corporate "trinkets", executives are looking for new gift ideas which convey their company's good taste - something that is contemporary, unique and useful. Using Promo Products to Attract and Keep Customers Keeping your name in front of customers and prospects is critical to growing your business - especially if you rely heavily on word-of-mouth and referrals. You've got to find ways to make it easy for people to remember you and find you. Tradeshow Marketing Written objectives are the foundation for a successful show. What do you want to get out of the show or event? Is it for building awareness or lead generation? Marketing Trends We are moving into a new age where old rules will no longer apply. There is no better time to define your business position to capture the new opportunities that will be created. Experts agree that we are moving out of the Age of Information and into a new Age of Creativity based upon human capabilities that cannot be created by computers. Business Card Billboards Every day you only get a few opportunities to actually have the attention of your customer or prospect. More than ever you need to capitalize on these opportunities and make sure you leave an impression. When you follow up your meeting or send your literature with a poorly designed and printed business card that looks just like hundreds of thousands of other cards, then you have just lost one of the those rare opportunities to connect and make an impression.

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