1. The best way to drive traffic to your Web site is: Register with search engines Send out press releases Contests All of the above 2. "Stickiness" refers to: The number of "Post-It" notes on your computer monitor Features that keep visitors returning to your site again and again The number of times a visitor clicks on the links within your site The number of hits your site receives from search engines 3. When purchasing banner ads on another site, "CPM" means: Clicks Per Minute Cost Per Thousand Cost Per Minute Clicks Per Million 4. "Pay-Per-Click" is a viable alternative to volume-priced online advertising. True False 5. Animated banner ads perform better than static ads. True False 6. Industry analysts expect that the next major force in online marketing will be: Opt-in e-mail marketing Chat "Intermercial" pop-up ads CD-ROM 7. The smartest thing you can do to market your business online for FREE is: Register your site with search engines Include your Web address on all of your printed materials Exchange links with other sites All of the above
Rolling Out Your Web site Drive Traffic to Your Web site Increase Your Web site's Stickiness Develop Content That Your Audience Will Love to Read Case Study: Linda's Dolls Are You an E-Marketer?