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Larger Than Life: No Business is TOO Small to Market on the Internet - Are You an E-Marketer?

1. The best way to drive traffic to your Web site is:
  Register with search engines
  Send out press releases
  Contests
  All of the above
 
2. "Stickiness" refers to:
  The number of "Post-It" notes on your computer monitor
  Features that keep visitors returning to your site again and again
  The number of times a visitor clicks on the links within your site
  The number of hits your site receives from search engines
 
3. When purchasing banner ads on another site, "CPM" means:
  Clicks Per Minute
  Cost Per Thousand
  Cost Per Minute
  Clicks Per Million
 
4. "Pay-Per-Click" is a viable alternative to volume-priced online advertising.
  True
  False
 
5. Animated banner ads perform better than static ads.
  True
  False
 
6. Industry analysts expect that the next major force in online marketing will be:
  Opt-in e-mail marketing
  Chat
  "Intermercial" pop-up ads
  CD-ROM
 
7. The smartest thing you can do to market your business online for FREE is:
  Register your site with search engines
  Include your Web address on all of your printed materials
  Exchange links with other sites
  All of the above
 
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Topics:
Rolling Out Your Web site
Drive Traffic to Your Web site
Increase Your Web site's Stickiness
Develop Content That Your Audience Will Love to Read
Case Study: Linda's Dolls
Are You an E-Marketer?

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